About Us
We believe in a world where you have total freedom to be you, without judgement. To experiment. To express yourself. To be brave and grab life as the extraordinary adventure it is. So we make sure everyone has an equal chance to discover all the amazing things they’re capable of – no matter who they are, where they’re from or what looks they like to boss. We exist to give you the confidence to be whoever you want to be.

Choice for all
Our audience (AKA you) is wonderfully unique, and we do everything we can to help you find your fit. We offer many brands in more than 30 sizes – and we're committed to providing all sizes at the same price – so you can be confident we’ve got the perfect thing for you.

Body positivity
It’s important for us to promote a healthy body image – we’re not about conforming to any stereotypes – so we work with models worldwide to represent our audience. And we’re not in the business of digitally altering their appearance either… there’s no reshaping or removing stretch marks here.

So, what’s our secret to earn that much trust and praise from customers all over the world?

• Tradition & Innovation
  We exclusively stock brands that innovate and create new styles and ideas.
• Friendly Service
  We might be goths, but we still like to put a smile on your face. So expect friendly and competent service from us.
• Secure Shopping
  SSL encryption and industry-leading PCI-compliant payment processing to make sure your data is safe.

Our Mission
We work hard to adapt to our customers' changing needs by constantly introducing new products to our store. We strive to deliver an unparalleled shopping experience by providing shopping convenience, offering a broad selection of quality products, and exceptional customer service and trust.